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Billboards have the aesthetic of litter on a stick. It is an inherently anti-social medium, designed to attract attention away from the cityscape.
This is the third in a series of comics titled Twenty-Five Arguments About Billboards. Join my email newsletter to learn about new comics, and support this ongoing work by joining my Patreon crowdfunding campaign via crowdfundstu.com.
Billboards are the crudest form of advertising possible. Billboard advertisers invade our fields of vision with unavoidable images for us to tolerate. Billboards comic #1.
Billboard advertisers 'tag' our public spaces in the same way that graffiti artists 'tag' walls with their marks. Billboards comic #2.
A classic behavioural psychology experiment. In the 1970s, researchers took eight strangers and shut them inside a dark room for an hour. What happened next?
Comments
Graeme Dunstan
Excellent work, Stuart. Pithy summary of the problem with great graphics. Coloured! You have a good eye for billboards and good ear for slogans. The industry will surely tempt you with bigus buckus. I watched Tv with Adrian on Tuesday eve, his favourite Railway show and it was about the rail between Vienna and the port of Trieste. A stupendous engineering feat when built in 19th century. It featured shots of the architecture of towns along the way which it had prospered. For example Ljubljana, https://en.wikipedia.org/wiki/Ljubljana Impressive architecture and planning. Notable for the absence of billboards or corporate logos of any kind.